OPTIMALISASI WEBSITE UNIT BISNIS MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS

Abstract

ABSTRAKTujuan dari penelitian ini adalah merumuskan ide bisnis berupa strategi optimalisasi website unit bisnis Salamah Aqiqah di CV Mitra Tani Farm serta menganalisis kelayakan rencana pengembangan bisnis secara finansial dan nonfinansial. Subjek penelitian ini adalah unit Salamah Aqiqah milik CV Mitra Tani Farm. Data penelitian berupa data primer dan sekunder. Pengumpulan data primer melalui wawancara mendalam dan data sekunder dikumpulkan dari laporan keuangan Salamah Aqiqah. Metode analisis data menggunakan analisis kualitatif berupa analisis finansial dan nonfinansial. Analisis finansial menggunakan analisis laba rugi dan R/C ratio, sedangkan analisis nonfinansial menggunakan business model canvas dan analisis SWOT. Hasil penerapan ini mengubah komponen elemen model bisnis, seperti adanya pengurangan agent marketing pada elemen channels, serta adanya penambahan komponen pada elemen customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams, dan cost structure. Berdasarkan hasil analisis nonfinansial sembilan elemen model bisnis pada pengembangan bisnis ini layak dilakukan. ABSTRACTThe purpose of this study is to formulate a business idea in the form of a website optimization strategy for the Salamah Aqiqah business unit at CV Mitra Tani Farm and analyze the feasibility of a financial and non-financial business development plan. The subject of this research is the CV Mitra Tani Farm business unit owned by CV MItra Tani Farm. Research data in the form of primary and secondary data. Primary data was collected through in-depth interviews and secondary data was collected from Salamah Aqiqah's financial statements. The data analysis method used qualitative analysis in the form of financial and non-financial analysis. Financial analysis uses profit and loss analysis and R/C ratio, while non-financial analysis uses business model canvas and SWOT analysis. The results of this application change the components of the business model elements, such as the reduction of marketing agents in the channels element, and the addition of components to the customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams and cost structure elements. Based on the results of the non-financial analysis, the nine elements of the business model in developing this business are feasible.