Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express

Journal of Digital Marketing and Halal Industry Pub Date : 2022-04-30 DOI:10.21580/jdmhi.2022.4.1.10889

Q. Violinda, Annisa Alfadila, Erandi Jinadari Wattegama, Henry Casandra Gultom

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Abstract

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction

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顾客满意:数字营销的中心现象

2017-2020年JT快递用户数量的减少是一个严重的问题，因为消费者选择使用其他远征。本研究旨在探讨服务品质、配送率、及时性对顾客满意度的影响。在这项研究中，PGRI大学三宝垄经济与商业学院的学生在2017年，2018年和2019年的班级，共有256名受访者。通过为三宝垄大学PGRI经济与商业学院2017 - 2018、2019届学生发放问卷的谷歌表格收集数据的过程。本研究采用IBM SPSS 22多元线性检验。本研究结果显示服务品质、运货率对顾客满意度有显著的正向影响。三宝垄PGRI大学经济与商业学院学生:守时对顾客满意度没有影响。服务质量、交付率和及时性有必须考虑的变量，即与及时性相关，因为服务质量和交付率影响顾客满意度

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Digital Marketing and Halal Industry

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