Study on B2M integrated information service platform combined with RFID technology in Medicine circulation field

Abstract

With the development of electronic commerce, traditional e-business has gradually changed. Enterprises pay more attention to meet the personalized needs of consumers. Being an all new e-business model, B2M is marketing-oriented. B2M solutions based on RFID are more suitable for the special medical enterprise. Not only do website promotion and shopping guide proceed through online and offline, but also the safety of medicine and medical equipment can be traceable in time. Data and business sharing between different departments can be achieved, and good economic and social benefits can be gained by enterprises. The implementation of B2M platform finally has been a triple-win situation for pharmaceutical enterprises, consumers and Pharmaceutical Administration.