The Level of Corporate Social Responsibility Implementation in all Social Responsibility Aspects in Jordan’s Zain Telecommunication Company

Abstract

A relatively new concept in the business world, corporate social responsibility (CSR) has resonated widely in the global economy. As well as integrating into the cultures of many organizations, CSR has become an important business strategy component of corporations worldwide. Many large companies in Jordan realize the importance of adopting social responsibility, especially companies that help build society as well as develop and increase productivity by providing distinct programs for small projects, as these contribute to solving problems of unemployment and poverty. This study explores the extent to which Zain Telecom in Jordan covers the three aspects of social responsibility in the same depth and level. The research methodology is qualitative analytical and is based on secondary data such as previous studies and the analysis of Zain’s annual report of social responsibility for 2018. The study concluded that the abovementioned company is significantly concerned with the social and employee aspects of CSR, but pays little attention to environmental aspects. The study made a number of recommendations, including focusing on all dimensions of social responsibility equally.