A Quantitative Analysis of Indoor Fitness Facilities for the Elders Based on SWOT-AHP Model

Abstract

. The purpose is to explore and analyze the key factors affecting indoor fitness facilities for the elders and put forward corresponding suggestions. The SWOT method is used to make an overall analysis on the internal factors and external conditions of the existing indoor fitness facilities, but it lacks corresponding supportive data and the process of quantitative analysis. Therefore, the AHP method is used to make quantitative analysis on the results of SWOT qualitative overall analysis, determining the weight order of im-portant factors affecting the market competition of indoor fitness facilities for the elders, and then, the targeted market competition strategies of indoor fitness facilities for the elders is formulated according to the weight order. The result is that the model combined with SWOT-AHP method can describe the market environment and competitive situation of indoor fitness facilities for the elders more comprehensively and accurately, and then provide more convincing grounds for formulating market competition strategies for indoor fitness facilities for the elders. The conclusion is that the overall qualitative and quantitative analysis of SWOT-AHP method can reduce the subjectivity of decision makers' evaluation and analysis, which can be used as a reference for the competitive situation analysis of indoor fitness facilities of the same kind for the elders and promote the better development of indoor fitness facilities for the elders .