Apple's Key Success Factors in the UK that Could Be Learned and Applied by Other Companies from the Same Industry

Abstract

Apple is the multinational brand which offers unique products and services to its consumers. There are many competitors of the business units that gives tough competition to Apple. In such condition it is essential for Apple to make changes in its technologies and provide high quality products to consumers. Current study looks upon the major factors that support Apple in gaining success and making it different from others. This research takes support of SPSS for analyses of data. T- test, Anova, correlation, are used in this study for identifying the major factors that contribute in the success of Apple company.