Diversification Strategy in the Pharmaceutical Industry

Abstract

The study focuses on the manner in which diversification strategy is applied to the pharmaceutical industry. The paper deals with diversification business models, such as the blockbuster model and the generic drugs model. Also, an important trend in the pharmaceutical industry is related to mergers and acquisitions, as well as the choice between diversification and focus. By way of conclusion, I offered the situation of the Romanian pharmaceutical industry, which will probably undergo important changes in the years to come.