End to End Product Recommendation system with improvements in Apriori Algorithm

Abstract

Product Recommendation plays a major role in the revenue of an E-commerce application. But the chance of the wrong recommendation is very high and the cost of such recommendations are also very high. Why a birthday cap is always required along with the Christmas cake? - This is a kind of question that has to be considered while using the Apriori algorithm for product recommendation purpose. There might be a chance to recommend unrelated items. This paper proposes a system, which uses an improved apriori algorithm for a product recommendation, which takes the context of purchase into account.