The influence factors of customer recognition research — Based on perceived value

Abstract

The rapidly changing market environment technology progress intensifies, customer speed personalized needs more diverse and lead to the increasingly fierce competition between enterprises and more and more companies began to seek a new competitive advantage, how to improve the client's perceived value and make consumers produce customer identity gradually become the key enterprises to gain the competitive advantage. This article through studies in mobile phone brand experience shops that influence consumer customer recognition factor, puts forward consumer product knowledge, brand reputation and store image of enterprise will affect consumer perception of value, thus through perceived value to influence its customers agree the mechanism, and draw the consumer product knowledge through perceived value factors such as the intermediate variables can make consumers produce customer recognition conclusion.