Co-creation: Tourism, technology and wellness

Abstract

Developed countries set trends in types of tourism products and technologies that developing countries should incorporate in the tourism industry to allow their economies to grow. Typical types of such tourism products are the co-creation between tourism and technology, tourism and wellness and wellness and technology. Wellness involves sport participation, fitness and healthy living. This paper investigates the possibility of developing a country's tourism industry utilising wellness products and technology to market innovatively. The idea is to incorporate and share information generated from technology with tourists participating in wellness tourism. The result is a more holistic wellness experience and additional word of mouth marketing.