Strategic Alliances: Finding the Hidden Leverage for Success

J. M. Kemeny, Joel Yanowitz
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引用次数: 2

Abstract

Mergers... joint ventures... strategic alliances... businesses are increasingly relying on these activities for strategic advantage. All too frequently, however, the potential benefits fail to materialize. While much attention is focused on the financial and contractual aspects of an alliance, we believe that the key to organizational partnerships lies in a different arena. Increasingly we are convinced that the success of such alliances depends on the „human factors“ – the ways that people think and interact. And we have gained practical insight into both the hurdles that impede cross-organizational alliances and the processes neces sary for their success. But first, let’s step back and take a „big picture“ look at how alliances work.
战略联盟:寻找成功的隐藏杠杆
合并……合资企业……战略联盟……企业越来越依赖这些活动来获得战略优势。然而,潜在的好处往往无法实现。虽然很多注意力都集中在联盟的财务和合同方面,但我们认为,组织伙伴关系的关键在于不同的领域。我们越来越相信,这种联盟的成功取决于“人为因素”——人们思考和互动的方式。我们已经对阻碍跨组织联盟的障碍和其成功所必需的过程有了实际的了解。但首先,让我们退一步,从“大局”来看一下联盟是如何运作的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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