ANALISIS FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN MAKANAN ONLINE MUSLIM MILLENIAL

Academica : Journal of Multidisciplinary Studies Pub Date : 2020-12-15 DOI:10.22515/academica.v4i2.3170

Arian Agung Prasetiyawan, Sela Mahribi Nurhidayah

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引用次数: 2

Abstract

This research aims to find out the factors of online food purchasing decisions in young Muslims as a productive age group of internet users in Indonesia. This sample of research is a student of the Islamic Institute of Surakarta State. Then the study analyzed how halal awareness, curiosity, lifestyle, promotion, favorites, packaging, price and taste affect them in online purchases. The research method used is a mixture of quantitative and qualitative data. The source of this research data is obtained through the dissemination of questionnaires and semi-structured interviews with scoring analysis methods by rating the answers of respondents and drawing statement conclusions from interview answers. The results of this study make halal awareness a priority factor in making online purchases in order of halal awareness priorities; lifestyle; taste; packaging; curiosity; favorites; price; advertising and the majority of IAIN Surakarta students some 642 respondents noticed aspects of product halalness in online food purchases.Keywords:Â Purchasing Decision Factors; Food; Online Purchase; Muslim MillennialÂ

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分析千禧年穆斯林在线食品购买决定因素

这项研究的目的是找出年轻的穆斯林在线食品购买决策的因素作为一个生产年龄组的互联网用户在印度尼西亚。这个研究样本是泗水州立伊斯兰学院的一名学生。然后，研究分析了清真意识、好奇心、生活方式、促销、喜好、包装、价格和口味如何影响他们在网上购物。所使用的研究方法是定量和定性数据的混合。本研究数据的来源是通过发放问卷和半结构化访谈，采用得分分析法，对受访者的回答进行打分，并从访谈的回答中得出陈述性结论。本研究的结果表明，清真意识是在线购物的优先因素，按照清真意识的优先顺序;生活方式;的味道;包装;好奇心;最爱;价格;广告和大多数IAIN Surakarta学生(约642名受访者)注意到在线购买食品时产品的卫生状况。关键词:Â;采购决策因素;食物;网上购物;穆斯林MillennialA

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Academica : Journal of Multidisciplinary Studies

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