THE STRATEGY OF SELF-PRESENTATION WITHIN THE SUBGENRE OF THE ENGLISH-LANGUAGE OLYMPIC DISCOURSE “PORTRAIT INTERVIEW-SKETCH”

Abstract

The article is devoted to the study of the subgenre "portrait interview-sketch", which has not been studied within the English-language Olympic discourse. The analyzed materi- als were published on the official website of the US Olympic team during the 2018 Winter Olympics. The means of implementing a self-presentation strategy designed to create a positive image of athletes-members of the Olympic team, which can be used as the basis for representing the image of the country as a whole, are identified and illustrated at the lexical, phraseological, morphological and semantic levels. The current research has demonstrated the disengagement of this genre from politics.