A study on the relationship between internal marketing and job satisfaction, commitment, and turnover intention of hotel cooks

Abstract

In this study, an empirical analysis was carried out for hotel cooks in Seoul Metropolitan City to find out the effect of internal marketing on job satisfaction, organizational commitment, and turnover intention. The survey was conducted from January 1 to January 30, 2022, and a total of 300 questionnaires were distributed and 258 copies were used for the analysis. As a result of the analysis, it was found that the internal marketing of hotel cooks had a significant positive (+) effect on job satisfaction, organizational commitment, and turnover intention. It is said that it needs to be expanded in a direction to reflect actual performance creation and management of employees. Therefore, in order to lower the turnover intention of hotel cooks, research on the determinants of employee job satisfaction and organizational commitment is urgently required.