Online Shopping Dynamics Influencing Customer: Amazon Vs. Alibaba

Abstract

With the rapid growth of the internet and smart devices, the use of online shopping websites has exploded. People are shifting their preferences from local shopping to online shopping. Online shopping has come up with many new strategies to attract customers, make them loyal and satisfy their needs and wants. The discounts, coupon codes and many other benefits provided in online shopping make the customers loyal and satisfied. People are gravitating toward the e-commerce platform because of the ease, convenience and other advantages of online shopping. This study focuses on the online shopping dynamics influencing customers by analysing two companies, that is, Amazon and Alibaba, using quantitative methods to gather information and identify the factors affecting their buying behaviour. The data for this research has been collected by circulating Google forms on different platforms, and the responses were analysed using ANOVA and percentage analysis test. The research concluded that Amazon aspires to become so strongly rooted in people’s lives that they cannot imagine life without it. Customer loyalty and satisfaction are high, that’s why majority of customers are willing to come back again due to the good services provided by Amazon.