Analysis and Research on the Market of College AI Customized Creative Souvenirs

Abstract

As an important part of college brand design, campus souvenir is a kind of condensation of college characteristic culture, which carries a strong historical and cultural connotation of the college, and also represents the image of the college in the public. It is not only the spokesperson of the college, but also an effective way to shape the college brand and publicity. Therefore, the campus souvenir market contains huge economic potential, which is of great significance to establish the image of the college and to unite the love of alumni as well as teachers and students. Through independent design and sales of a series of college AI customized creative souvenirs, including exquisite learning supplies, practical and living supplies with a strong campus culture of the college and some small handicrafts with the logo of the college, the gap in the design and sales of campus characteristic souvenirs will be filled.