EFFECTS OF EMPLOYEE CREATIVE PROBLEM-SOLVING ON INNOVATION OUTCOMES AND NON-FINANCIAL PERFORMANCE: THE MODERATING ROLE OF CULTURE AND COMMUNICATION

Abstract

The purpose of this paper is to investigate the effects of employees’ creative problem-solving on organisations’ innovation outcomes, as well as the effects of innovation outcomes on organisations non-financial performance. Based on a sample of 320 participants from diverse organisations, using structural equation modelling techniques, we find that creative problem-solving does not have any effect on innovation outcomes, except with the moderating influence of an innovative culture or communication. We also find that innovation outcomes have a positive relationship with non-financial performance. We make theoretical contributions into the antecedents of innovation outcomes, while offering several practical insights for leading creative employees and managing innovation.