{"title":"Brand Development","authors":"","doi":"10.1002/9781119804208.ch2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":423845,"journal":{"name":"Financial Information and Brand Value","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Financial Information and Brand Value","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/9781119804208.ch2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}