Factors Affecting Digital Government Adoption: Empirical Study of Trust and Social Influences on Extended TAM

Abstract

This research is conducted to propose a conceptual model for the adoption of digital government services based on an extended technology acceptance model. Through a survey of 359 users of digital government services, how to operationalize and test emerging variables is investigated to understand citizens' acceptance intentions. The results indicate that perceived social influence and trust are key factors in the acceptance of online government services and intention for adoption. Familiarity and ubiquitous connection have a substantial impact on social influence. Therefore, valuable insight into factors that practitioners prioritize when adjusting their approaches for better results is required. Thus, the adoption of digital government services needs to be related to the level of trust and social influence.