Tranquility and Anxiety in E-Business – A Fuzzy Approach

Abstract

In this paper a methodology is introduced to rank the products in the e-business system as per customers' choice. The buyers' choices, in general, are in linguistically or fuzzily defined terms. The representation of these terms in the e-business system is a difficult task. Fuzzy number is used here to represent the same. Another behavioral aspect of the customer in the e-business is their inclinations while making a product purchase. This is also assimilated here through fuzzy numbers. The inclinations are taken here as; towards more, towards less and neutral. Very often inclinations and preferences occur along with tranquility and the anxiety in buyers' mind. The implicitly defined tranquility and anxiety are explicated here to make the e-business more customers' focused. This leads to the classification of the products into different preferential hierarchies according to the buyers' choices. The procedure is illustrated through an example.