Prosedur Pemasaran Kredit Kepemilikan Rumah Fasilitas Likuiditas Pembiyaan Perumahan (FLPP)

Abstract

  The purpose of this study was to determine the Marketing Process of Home Ownership Credit for Housing Financing Liquidity Facility (FLPP) at PT. Bank Sumut Syariah KCPSy Kisaran. This study used a qualitative descriptive method with interview techniques. The results show that the development of the number of customers of the KPR FLPP PT. Bank of North Sumatra, Sharia Branch, the range of 2019-2020 has decreased. PT Bank Sumut Kisaran Syariah Branch in 2016 reached 110 customers, then in 2017 there was an increase of 13 customers to 123 customers, in 2018 there was an increase of 17 customers to 139 customers. Therefore, the problems faced by PT. Bank Sumut Syariah Kisaran is how the Housing Financing Liquidity Facility Product (FLPP) can develop in the middle to upper and middle society.