On the Guidance and Regulation of Network Public Opinion Management in Colleges and Universities

Abstract

College students are an important force to spread and accept internet public opinion, which has become an important indicator to reflect social public opinion. Correctly understanding, actively guiding and regulating the internet public opinion is an effective way to promote the network governance of colleges and universities, also it may help build a harmonious campus cultural atmosphere. Therefore, faced with the severe challenges at the macro level and potential problems at the micro level, colleges and universities need to take some measures in time, positively occupy the main position of campus internet public opinion, lead the mainstream campus network culture to resolve the crisis of internet public opinion, construct a healthy and harmonious campus network sub-communication circle, enhance the management level of team construction. Consequently, the initiative of network ideological and political work in colleges and universities can be grasped in hands, which can maintain the stability of colleges and universities, and also can provide theoretical guidance and reference for the construction of safe campus and harmonious society.