Why Is Right-Wing Media Consumption Associated With Lower Compliance With COVID-19 Measures?

Abstract

Exposure to right-wing media has been shown to relate to lower perceived threat from COVID-19, lower compliance with prophylactic measures against it, and higher incidence of infection and death. What features of right-wing media messages account for these effects? In a preregistered cross-sectional study (N = 554) we test a model that differentiates perceived consequences of two CDC recommendations—washing hands and staying home—for basic human values. People who consumed more right-wing media perceived these behaviors as less beneficial for their personal security, for the well-being of close ones, and the well-being of society at large. Perceived consequences of following the CDC recommendations mediated the relationship between media consumption and compliance with recommendations. Implications for public health messaging are discussed.