{"title":"Intermediaries in the Online Advertising Market","authors":"Anna D’Annunzio, António Russo","doi":"10.2139/ssrn.3892623","DOIUrl":null,"url":null,"abstract":"We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.","PeriodicalId":345380,"journal":{"name":"CESifo: Industrial Organisation (Topic)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"CESifo: Industrial Organisation (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3892623","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.