Contemporary Mobile Experience Among Bottom of Pyramid

Abstract

Mobile has proven to a most successful tool for bottom of pyramid markets as it is the most affordable means to generate utilities for mobile users of lower income strata of pyramid and to provide them with quick and low-cost access to information, government systems, business opportunities, access to education, and health. This chapter presents the landscape of contemporary experience through mobile phones in the field of economic value creation, social value, and health among the bottom of the pyramid in India.