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The Effect of the Perceived Value of Chinese Live Commerce Viewers on Purchase Intention from the Social Presence: Focusing on the S-O-R Model

Korean Journal of Hospitality & Tourism Pub Date : 2022-07-31 DOI:10.24992/kjht.2022.7.31.05.129
Meng Tao, Peng Wang, Ji-hwan Yoon
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来自社交在场的中国电商观众感知价值对购买意愿的影响:基于S-O-R模型
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Korean Journal of Hospitality & Tourism
Korean Journal of Hospitality & Tourism
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