Promoting cooperation between property developers and municipalities - Analysis of communication needs

Ann-Christin Sreball
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Abstract

Real estate is closely linked to urban development since space is a major factor of urban competitiveness; while a successful property development is dependent on suitable patterns of legal rights, which are specified by municipalities (e.g. D´Arcy & Keogh 1999, Renigier-Bilozor et al. 2016). According to this interdependence, property developers and municipalities have a mutual interest in functioning urban structures. However, divergent perspectives and interests seemingly impede a collaborative partnership between both stakeholder groups. Consequences of this contradiction are, for example, considerable delays and cost overruns of construction projects, while causes continue to be a lack of communication and unwillingness to cooperate (Bone-Winkel & Gerstner 2005; Meyer and Pfnur 2015). In this respect, the paper focusses on communication needs, which will be discussed on the basis of three workshops held in 4th quarter 2018. To make sure that the participants would not feel offended by the presence of the opposite party, there were two separate workshops with municipal representatives as well as property developers to analyse self-conceptions, expectations as well as working-methods. The third workshop served as a synthesis of the previous ones and was attended by participants from both stakeholder groups.It is found out, that both stakeholder groups are ambitious to act as partners, still trust is strongly personalised. Nevertheless, to increase mutual trust, joint dialogue and working platforms are demanded by both parties during the whole project development. It is recommended to focus on the topic, instead of personal roles. Property developers in particular should not approach municipalities with ready-made concepts, but should develop location- and project-related ideas together with the municipal administration.The conference contribution will highlight the findings of the workshops in detail. Drawn conclusions and recommended actions will be put up for discussion. Furthermore, the findings of the workshops are going to serve as a base for further expert interviews.
促进房地产开发商和市政当局之间的合作-沟通需求分析
房地产与城市发展密切相关,因为空间是城市竞争力的主要因素;而成功的房地产开发依赖于市政当局规定的适当的合法权利模式(例如D ' Arcy & Keogh 1999, Renigier-Bilozor et al. 2016)。根据这种相互依存关系,房地产开发商和市政当局在城市结构的功能上有着共同的利益。然而,不同的观点和利益似乎阻碍了两个利益相关者群体之间的合作伙伴关系。这种矛盾的后果是,例如,建设项目的相当大的延迟和成本超支,而原因仍然是缺乏沟通和不愿合作(Bone-Winkel & Gerstner 2005;Meyer and Pfnur 2015)。在这方面,本文将重点关注传播需求,并将在2018年第四季度举行的三次研讨会的基础上进行讨论。为了确保参与者不会因为对方的存在而感到被冒犯,我们与市政代表和房地产开发商进行了两次单独的研讨会,以分析自我概念、期望以及工作方法。第三次讲习班是前几次讲习班的综合,来自两个利益相关者群体的与会者都参加了讲习班。研究发现,两个利益相关者群体都雄心勃勃地想要成为合作伙伴,但信任仍然是强烈个人化的。然而,为了增进互信,在整个项目开发过程中,双方都需要共同对话和工作平台。建议把重点放在主题上,而不是个人角色。特别是房地产开发商,不应该带着现成的概念与市政当局接触,而应该与市政当局一起开发与位置和项目相关的想法。会议的报告将详细强调讲习班的研究结果。得出的结论和建议的行动将提交讨论。此外,讲习班的调查结果将作为进一步专家访谈的基础。
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