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Paradox of Product Planning: Consumers’ Use of Alignable and Nonalignable Attributes in Decision Making

Korean Journal of Cognitive and Biological Psychology Pub Date : 2016-07-01 DOI:10.22172/cogbio.2016.28.3.003
한지훈, K. Cho
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产品规划的悖论:消费者在决策中对可对齐和不可对齐属性的使用
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Korean Journal of Cognitive and Biological Psychology
Korean Journal of Cognitive and Biological Psychology
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