LATVIA AS A TOURISM DESTINATION FOR GERMAN TOURISTS

Abstract

The German source market offers a high potential for the Latvian tourism industry. This paper provides an analysis of the German outgoing tourism which allows evaluating how good the Latvian tourism market can satisfy the needs of the German outgoing tourists. This research study assesses the conformity between the needs of German travellers and the Latvian tourism offers. The methods used in this research study are as follows: evaluation and analysis of surveys, content analysis, graphical analysis and synthesis, logical and abstract constructive methods, reference methods.