A Web Metering Scheme for Fair Advertisement Transactions

Abstract

Since the rapid development of the Internet, many advertisers would want to introduce their goods on Web sites. For achieving fair network advertisement payment, a payment system may need to evaluate the number of visited clients for particular Web pages. However, advertisers fear that Web servers inflate the number of metering. Also, Web servers fear to receive a forged witness from a client. If one of the above situations happened, the payment of network advertisement is unfair. In this paper, we propose a user-efficient and fair Web metering scheme for ubiquitous environments, where clients can use various intelligent devices to obtain their desired services at any time and any place.