Research on the interactive design of mobile reading APP payment promotion based on hooked model--taking the iReader as an example

Abstract

With the development of mobile Internet application services, the proportion of mobile reading in digital reading is increasing. The payment model is an important economic factor in the operation of mobile reading APPs and the maintenance of user experience. Aiming at the low actual payment rate of users in the current mobile reading APP, the method of improving mobile reading APP payment is studied, from the perspective of the interactive design. Firstly, the product design model - hooked theory is introduced to derive the mapping relationship between mobile reading and hooked model. Secondly, taking the iReader as an example, starting from the theory of trigger, action, changeable reward and investment of the hooked model, the corresponding payment promotion interaction design strategy is proposed respectively. Finally, A/B test method is conducted on the versions before and after the improvement through the actual online operation, and the effectiveness of the design strategy on the payment promotion of mobile reading APP is verified.