Corporate Identity, Entrepreneurial Orientation and Cultural Values of Manufacturing Companies in Southern Philippines

Abstract

The objectives of this study were to investigate and understand whether entrepreneurial orientation and cultural values could determine the corporate identity of manufacturing companies in Southern Philippines. This study utilized a combination of descriptive correlation design and survey design. A total of 426 regular employees responded to the survey. Empirical results revealed high levels of entrepreneurial orientation, cultural values and corporate identity. Before performing out a statistical regression test, validation checks were conducted to assess whether regression assumptions were not violated. Further, findings found that cultural values have the greatest impact on corporate identity. The manufacturing companies have a common goal with their employees to achieve strong corporate identity. Establishing a favorable corporate identity highly necessary.