COMPARATIVE ANALYSIS OF THE CATEGORIES OF "ENTERPRISE INNOVATIVE POTENTIAL"

Abstract

Objective. The objective of the article is to carry out a comparative analysis of the category of «innovative potential of the enterprise» and systematize approaches to its understanding. Methods. In the process of research, techniques of abstraction (to identify approaches to un­derstanding and signs of innovation potential of the enterprise), system analysis and synthesis (to form their own vision of the innovative potential of the enterprise) are used. Results. Monitoring of the conceptual and categorical apparatus of the innovative potential of the enterprise reveals a sufficiently wide variety of views on this category, which is reflected in the presence of approaches: systemic, structural, interface, resource, resource-efficient, process, management, market-based, comprehensive, integrated. The structural approach to determining the innovation potential of an enterprise focuses on indi­vidual components of the potential. The resource-efficient approach to characterizing the innovation potential of the enterprise is to use the available resources at the enterprise to ensure the result in the form of an innovative effect in market conditions. From the point of view of management approach, under the innovative potential of the enterprise it is necessary to understand the generalized charac­teristics of the capabilities of the management system to the implementation of innovative potential. A comprehensive approach involves defining the concept of innovation potential of the enterprise as a complex category, which characterizes the frequency and effectiveness of innovation implementation at the enterprise, their development, and the readiness of staff to change. According to the author, the innovative potential of the enterprise is a complex system con­sisting of a set of resources (financial, personnel, logistical, information), innovative capabilities (client, market, reputational), the degree of readiness for innovative transformations (project, in­tellectual, organizational and willingness to interact).