Model for Assessing Mobile Business Intelligence Readiness within South African Telecommunications Industry

Philip Marothi Lemekwane, N. Ruxwana
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Abstract

To determine what needs to be done, organisations throughout the world need the capability to find out quickly, what is happening and why it happened. Therefore, having the intelligence to make informed decisions at the right time and place is the key to success in today's dynamic environment. As mobile systems become increasingly available, more accessible, and better performing, data gathering and analysis can be performed off-site and on-site with greater flexibility, in turn extending Business Intelligence (BI) to mobile devices, commonly known as Mobile Business Intelligence (MBI). However, the MBI implementations remain unexplored and unsupported even with the sturdy increase in mobile technology adoption, especially in developing world like South Africa where it is the most viable option. The study aims to establish the MBI readiness factors and developed a model for these organisations to assess their MBI readiness, using South African telecommunications industry as a case. The study employed quantitative research approach, where a closed-ended questionnaires were used as the primary data collection method. Finding suggest a number of key factors significant to MBI readiness in context including Culture, Enterprise Mobility, Organisational Capability, Infrastructure, Security, Skills, Support, etc. The MBI readiness model and its validated elements provide a new way of identifying and verifying critical factors for MBI.
南非电信行业移动商务智能准备评估模型
为了确定需要做什么,世界各地的组织都需要有能力快速发现正在发生的事情以及发生的原因。因此,拥有在正确的时间和地点做出明智决策的智慧是在当今动态环境中取得成功的关键。随着移动系统的可用性、可访问性和性能的提高,数据收集和分析可以在场外和现场以更大的灵活性执行,从而将商业智能(BI)扩展到移动设备,通常称为移动商业智能(MBI)。然而,即使移动技术的采用稳步增长,特别是在南非这样的发展中国家,MBI的实现仍然没有得到探索和支持,在那里它是最可行的选择。该研究旨在建立MBI准备因素,并为这些组织开发了一个模型来评估他们的MBI准备情况,以南非电信业为例。本研究采用定量研究方法,采用封闭式问卷作为主要数据收集方法。调查结果表明,在企业文化、企业移动性、组织能力、基础设施、安全、技能、支持等方面,对MBI准备程度有重要影响的关键因素有很多。MBI就绪模型及其验证元素为MBI的关键因素识别和验证提供了一种新的方法。
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