Relationship between Corporate Culture and Organizational Effectivenss: A Case Study on Zain Telecommunication Limited

Abstract

Relationship between corporate culture and organizational effectiveness has been studied over and over in these last twenty years by researchers. Researchers have attempted to figure out a consistent relationship between the variables. Researchers used different models in order to demonstrate the relationship between corporate culture and financial performance prior to the development of Denison corporate culture model. Since the development of it, most of the researchers have been found to utilize Denison model to portray the relationship because of its clarity in regards to explain corporate culture. Denison model has also been utilized in this study in order to demonstrate the relationship between corporate culture and organizational effectiveness. The model is tested on the leading telecommunication company of Jordan – Zain Telecom Limited. In the literature review section of the study, a comprehensive study is presented in order to clarify the relationship between corporate culture and organizational effectiveness. Semi structured interviews with 50 employees has been conducted in order to collect information on different dimensions of corporate culture. Content analysis has been used in order to summarize the information collected from the interviews. In order to measure corporate culture of Zain Telecom, a survey was used where 50 respondents were given a questionnaire each and was asked to fill them in. On the other hand, 5 different indexes were used in order to demonstrate the organizational effectiveness of Zain Telecommunication Limited. It has been concluded that there is a positive and consistent relationship between the corporate culture and organizational effectiveness of Jordan’s leading telecommunication company – Zain Telecommunication Limited.