Home-based Enterprises in the International Kampong of Sosrowijayan: Housing Typology and Hybrid Cultural Approach to Tourism Development

Abstract

—This paper analyses home -based enterprises focusing on housing space typology and the hybrid cultural approach to the restaurant interior-exterior arrangement in the International Kampong of Sosrowijayan, Yogyakarta. Home-based enterprise (HBE) is defined as a home that functions as both a residence and a income generator. It is achieved through economic activities within the residential spaces, i.e., the space inside and outside the house, with unlimited type of work, carried out by non-family or family members as employees, yet they have bounded by no definite rules. The Eastern Sosrowijayan Kampong, which is better known as Kampung Internasional (International Kampong), is an informal residential area located on the western part of Malioboro street, and south of the Main Railway Station of Yogyakarta (Tugu Station). The case study method conducted in making this paper is qualitative by describing the housing space typology concerning on the home-based enterprises and spaces arrangement based on different services to the visitors in Sosrowijayan Kampong. The research found that housing space typologies are based on various enterprises in the case study including accommodation, travel agencies, tourist guides, businesses related to hotel services and facilities such as laundry, restaurants, souvenir shops and tourist information. Another finding was that the restaurant business in Sosrowijayan as the International Kampong is able to represe nt a unique hybrid culture that creates a different performance of interior and exterior arrangement. This could occur because of a mixture style of services between local and western cultures as they cater both international and domestic visitors or touri sts in many seasons.