Lydbogsbrugere og folkebiblioteket

Abstract

The use of audiobooks has risen significantly during the last few years in Sweden, a trend reflected in increasing demands for public libraries to provide their users with these books. Digital books are by no means a new phenomenon in public libraries, but the marked interest in borrowing audiobooks and new ways of distributing have led to changes in public libraries’ digital services and a redistribution of media budgets. This article describes who the audiobook users are and which other media they use. Building on this information, the article asks what challenges the demographic data of audiobook users – such as gender, age, and level of education – may pose for public libraries. Based on a quantitative analysis of survey data from Sweden, it is concluded that audiobook use is more common among young, well-educated people with a high level of digital literacy. Subscription services appear to be more popular among audiobook users, as their sale numbers are higher than lending numbers at public libraries. Nevertheless, the conclusions are that audiobooks have a place in public libraries, as they increase the service to communities and have the potential to reach new users. However, it is unclear if public libraries are reaching new groups by offering audiobooks; although the use of digital public library services is increasing, these services are mainly used by people who are already library visitors, and the public library seems to be primarily associated with the printed book.