Human Factors for the Adoption of Blockchain Technology: A Case of the Australian Retail Sector

Abstract

Australian retail sector has fallen victim to the recent lockdowns due to COVID-19 pandemic, which forced retailers to adopt new technologies to conduct business online. As a result, several businesses are attempting to use Blockchain technology to enhance security and promote transparency. Prior studies indicated the importance of human factors in technology adoption decisions. However, there is limited research on how human factors play out in blockchain technology adoption decisions in the Australian retail sector. Therefore, this study identifies the human factors and presents a research model to investigate their influence on technology adoption decisions in the Australian retail sector. The proposed study will use a quantitative approach and collects data using online survey questionnaires. This study will test the derived hypotheses using the structural equation modelling technique. This study is expected to help develop appropriate policies to enhance blockchain technology adoption in the Australian retail sector.