The Advantages of Social Media Marketing Against Traditional Media Channels

Abstract

Development of social media tools and increasing graphics of global internet access are facts, creating the need for advertisers to focus on social and digital media more than ever. Both international and local advertisers are allocating their marketing funds to digital marketing operations and this tendency overlaps with the statistics of internet marketing budgets' rising share against traditional media channels. This study aims to compare the social media advertisements with the traditional advertisement tools in terms of achieving the right target