Investigation on Development Barriers of Electronic Insurance in Iranian Insurance Companies Case Study (Insurance Companies in Mazandaran Province)

M. Mahdinia
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Abstract

Electronic insurances are from important phenomenon that used from information and communication technology and also are from information management that has depth evolution in the way of selling insurance and delivering of damages, through from side increasing the communication with insurer and with another side make the domain of virtual selling and buying of some insurance widely. In this research we pay attention to barriers of electronic insurance and getting some alternatives for expanding and developing electronic insurance in Iran insurance company at mazandaran state and investigating the effect of natural and behavioral barrier of environmental organization as independent variable to undeveloped electronically insurance as dependent variable with operating statistical analysis on collecting data and the result has shown with t-test that independent variable has effective significant on dependent variable and the factors with using of Friedman test has classified from their importance of organization nature of environment and behavioral are from the most important barrier of expanding electronic insurance. Key words: electronic trade, electronic insurance, information technology.
伊朗保险公司电子保险发展障碍调查——以马赞达兰省保险公司为例
电子保险是信息通信技术应用的重要现象,也是信息管理在保险销售和损害赔偿方式上的深刻演变,通过从一方增加与保险人和另一方的沟通,使某些保险的虚拟买卖领域得到广泛应用。本研究以马赞达兰州的伊朗保险公司为研究对象,关注电子保险发展的障碍,提出发展电子保险的对策,并以自变量考察环境组织的自然障碍和行为障碍对未发展电子保险的影响,通过收集数据的操作统计分析,得出自变量对未发展电子保险的影响因变量和影响因素的有效显著性,利用Friedman检验从其重要性、组织性质、环境和行为是发展电子保险最重要的障碍等方面进行了分类。关键词:电子贸易,电子保险,信息技术。
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