Investigation of the Validity and Reliability of Reputation Quotient Scale in the Banking Sector

Abstract

According to data of The Banks Association of Turkey 2017; In Turkey, the banking sector occupies an important place in the country's economy due to the fact that banks employ approximately 200,000 people and foreign capital and partnerships are increasing in this sector. However, there is an intense competition environment in which all instruments in this sector are used. It is necessary to differentiate to achieve a competitive advantage and to achieve sustainable growth. Differentiation can be realized with abstract values rather than tangible values, which are generally not shown in the balance sheet. Corporate reputation holds a strategic place in relations with stakeholders and is placed in an important position in the eyes of stakeholders. In the study, it is aimed to make a structure analysis of the Reputation Coefficient Scale analysis which can be used to measure the corporate reputation. The data obtained from 185 people working in the banking sector in Batman province and analyzed with SPSS 23.00 and AMOS 24.00 programs. As a result of the analysis, Cronbach's alpha value was 0.924 and it was found to be highly reliable. According to the confirmatory factor analysis performed with the Maximum Likehood method, the results of the fit indexes of the model were well and found as X2/df=1,788, RMSEA = 0,065, GFI = 0,903, CFI = 0,945, TLI = 0,926 and IFI = 0,946. ’Reputation Coefficient Scale’ used in the banking sector in Batman province has been determined as reliable and valid in terms of structure.