Gamification in Mutual Fund Knowledge-Based Systems

Abstract

This survey design aims to examine knowledge-based systems design for Mutual Fund, which is a matter of investment concern in Thailand. The conceptual gamification design in this study aims to illustrate the impact of positive feedback during game activities on players' behavior. Gamified activities are designed to provide positive feedback through a knowledge-based system. This positive feedback will persuade players to change their investment concept. This is a working research to apply the gamification workflow which encourages people to live their lives with advanced technology.