Consumer Purchasing Behavior on Food Delivery Platforms

Abstract

With the popularity of the Internet, people's lives are gradually developing in the direction of greater convenience, and the proliferation of online shopping platforms has greatly facilitated consumers. Food delivery platforms have developed rapidly in the past two years and are increasingly accepted and used by more and more people since the pandemic started and people's outing is limited. In this paper, we study the factors that influence the purchasing behavior of consumers on food delivery platforms and propose development suggestions for food delivery platforms.