INSIGHTS FROM ONLINE CONSUMER REVIEWS [OCR] FOR ‘COVID19 GENERATION PRODUCTS’

Annamalai International Journal of Business Studies and Research Pub Date : 2020-11-30 DOI:10.51705/aijbsr.2020.v12i01.005

S. Vijayakumar, R. S, Venkatesakumar R., M. S

{"title":"INSIGHTS FROM ONLINE CONSUMER REVIEWS [OCR] FOR ‘COVID19 GENERATION PRODUCTS’","authors":"S. Vijayakumar, R. S, Venkatesakumar R., M. S","doi":"10.51705/aijbsr.2020.v12i01.005","DOIUrl":null,"url":null,"abstract":"Purpose: The pandemic virus spread COVID19 drives the use of sanitizers and masks. To broaden the online review characteristics like review length, star rating and sentiment scores for the masks and sanitizers, the product reviews are analysed through text analytics procedures on the time stamp from March 2020 to June 2020. Design /methodology /approach: With a specific set of research variables and hypotheses, the study fits into a descriptive research design. From the online product reviews of masks and sanitizers, random reviews are collected. In addition to the star rating in the consumer reviews, we have computed review length and sentiment scores. The review characteristics like review length, star rating and the sentiment scores are analysed across the time intervals [Before March 2020, March/April 2020, May 2020 and June 2020]. Findings: From the masks and sanitizer data, we have found that the review lengths are varying significantly for masks on the time stamp. The star rating assigned and sentiment scores of the reviews have seen a decreasing trend in the timeline for the masks and sanitizer. Originality: Research work addressing the product categories like masks and sanitizersis a new study context. The star ratings and the sentiment scores from the online reviews of the consumers for the masks and sanitizers are unique contributions from this research work.","PeriodicalId":418685,"journal":{"name":"Annamalai International Journal of Business Studies and Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annamalai International Journal of Business Studies and Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51705/aijbsr.2020.v12i01.005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose: The pandemic virus spread COVID19 drives the use of sanitizers and masks. To broaden the online review characteristics like review length, star rating and sentiment scores for the masks and sanitizers, the product reviews are analysed through text analytics procedures on the time stamp from March 2020 to June 2020. Design /methodology /approach: With a specific set of research variables and hypotheses, the study fits into a descriptive research design. From the online product reviews of masks and sanitizers, random reviews are collected. In addition to the star rating in the consumer reviews, we have computed review length and sentiment scores. The review characteristics like review length, star rating and the sentiment scores are analysed across the time intervals [Before March 2020, March/April 2020, May 2020 and June 2020]. Findings: From the masks and sanitizer data, we have found that the review lengths are varying significantly for masks on the time stamp. The star rating assigned and sentiment scores of the reviews have seen a decreasing trend in the timeline for the masks and sanitizer. Originality: Research work addressing the product categories like masks and sanitizersis a new study context. The star ratings and the sentiment scores from the online reviews of the consumers for the masks and sanitizers are unique contributions from this research work.

查看原文本刊更多论文

在线消费者评论对“新冠产品”的见解[ocr]

目的:covid - 19大流行病毒的传播推动了消毒剂和口罩的使用。为了扩大口罩和消毒液的评论长度、星级和情感评分等在线评论特征，我们在2020年3月至2020年6月的时间戳上通过文本分析程序对产品评论进行分析。设计/方法/方法:通过一组特定的研究变量和假设，该研究符合描述性研究设计。从口罩和消毒液的在线产品评论中随机收集评论。除了消费者评论中的星级，我们还计算了评论的长度和情感得分。在不同的时间间隔内(2020年3月之前、2020年3月/ 4月、2020年5月和2020年6月)分析了评论长度、星级评分和情感评分等评论特征。研究结果:从口罩和消毒剂的数据中，我们发现口罩在时间戳上的评论长度有很大差异。从评价的星级和情感分数来看，口罩和消毒液的时间线呈下降趋势。原创性:研究工作解决产品类别，如口罩和消毒剂一个新的研究背景。从消费者对口罩和洗手液的在线评论中获得的星级评分和情感评分是这项研究工作的独特贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Annamalai International Journal of Business Studies and Research

自引率

0.00%

发文量