Transformation of Consumption of Information Content on Different Media Platforms in the UK in the 19-21th Centuries

Abstract

The paper presents the history of transformation of information consumption by the British audience since the beginning of the 20th century and the changes in the consumption of news transmitted by various media over the past ten years. The authors used the latest reports related to studies of audience and mass media by influential organizations, such as: communications regulator Ofcom, the Broadcasters' Audience Research Board (BARB), National Readers Survey (NRS), the Audit Bureau of Circulations (ABC) and the organization that make Internet audience measurement (comScore). The authors come to the conclusion about major changes over the past ten years caused by transformation in the behavior and preferences of news consumers, particularly among younger age groups, under technological innovations. The consumer now has access to a variety of information sources, often free of charge, which generally undermines the economic basis of the media industry. Keywordstransformation, informational content, Great Britain, audience, media.