Markaların Dijital İletişimde Emoji Kullanım Alışkanlıkları

Abstract

Emojis, which are the shapes that convey faces, gestures, mimics, emotions, and so on, soon penetrated our lives and achieved widespread acceptance in a wide range of fields. Commercial companies that effectively use digital platforms in the context of digital marketing set a pioneering precedent for the usage of emojis. These topics will be investigated thoroughly in our study, and their dynamics will be revealed. The study's findings were structured and interpreted into seven categories: brand distribution by field of activity, sectoral distribution, the sort of shared emojis, brand use of special emojis, brand use of slogans and titles with emojis, mood used in emojis, and visual elements highlighted in posts. According to research; businesses, in addition to employing emojis as a promotional tool, increase awareness through associating with their brands.