Developing ‘fresh perspectives’ on ‘entrepreneurial intuition’

Abstract

This note presents a fresh perspective on Entrepreneurial Intuition, which developed between the main author, a serial entrepreneur-doctoral student and his supervisor, an experienced entrepreneurship professor. Using their combined knowledge, they utilise their personal experiences and entrepreneurial logic to draft a practical conceptual model. The note reviews extant literature, contextualises and outlines the key argument advanced that because Entrepreneurial Intuition involves ‘praxis’ any model developed must take cognisance of it, reports on the development of the model – taking cognisance of entrepreneurial praxis and extant theory whilst shedding light on intuitive behaviour.