PROSPECTS FOR THE DEVELOPMENT OF THE DIGITAL ECONOMY IN THE UKRAINIAN DIGITALIZED SPACE

Abstract

The modern world has already taken the first step towards the fundamentally new reality. This process creates fundamentally new challenges facing the modern industrial society. We are talking about the change in the global socio-technological structure, the result of which is a complete reformatting of our usual systems, the formation of new social and economic strategies. At the same time, the technological paradigms, governance models and social norms change, and the large-scale demographic shifts take place in the economies of each state. Nowadays, humanity will not be surprised by digital technologies such as a personal computer or the Internet. Technologies have already changed the conditions and organization of work, the education system, the level and types of entertainment and leisure. The emergence of digital technologies has created new market opportunities, as well as has made the significant breakthrough in the field of informational technologies, and as a result, the impact on socio-political and economic life, and also has formed a new direction – the digital economy. According to the etiology, the digital economy can be described as an economy based on digital computer technologies. As for the development of digital technologies in Ukraine, it can be argued that the country has great potential. According to the State Statistics Service of Ukraine, 91.1% of enterprises are computerized. If we consider certain areas, it will be clearly understood, that the largest value of this indicator has: the insurance (99.6%), broadcasting and television (96.5%). The lowest level of computerization has the sphere of hotel and restaurant business – it is only 82.1%. The Internet made it possible to receive the banking and financial services (87.7% of enterprises); forms (81.6%); information (80.5%); return the completed forms (66.6%); perform administrative procedures (declaration,