Analysis on the Current International Communication of TCM Culture

Abstract

The international communication of TCM (Traditional Chinese Medicine) culture is of great significance for expanding the international influence of Chinese culture and enhancing China’s cultural soft power. This paper starts with the status quo of the international communication of TCM, then focuses mainly on its problems and challenges, and eventually puts forward effective strategies to further promote its international communication from the aspects of national policy, communication, platform, personnel training and so on. Keywords—TCM culture; International communication; Status