Multimedia Experiences for Cultural Heritage

Abstract

The chapter analyzes, with particular regard to the Italian context, the aspects related to the fruition of cultural heritage and to the expectations of the potential public. There is often a lack of adequate media for communication, which should create interest in a non-specialist public. Multimedia and interactive technologies can be a valuable support to enhance internal and external communication for museums and cultural sites, reaching a wide audience in a differentiated and customized manner depending on their interests. The aim is to understand the link between the work of art and the geographical, physical, historical, and cultural context in which it was born, to open the horizon to a synoptic and organic understanding of heritage, contributing to its protection and educating citizens. Finally, a case study concerning the museum and territory of Mondragone (Italy) is presented.